Review my
CURRICULUM VITAE

WORK EXPERIENCE

 Albertsons Companies  Orange County, CA  |   Division Social Media and Digital Marketing Manager  01/2018 – Present

  • Promoted to oversee Albertsons, Vons and Pavilions' daily social media & digital marketing efforts, including newsletters and moderation for 340+ Southern California retail locations. Social Media Channel Growth (since start):
    • Pavilions: FB +17,042%, IG +15,538%, Twitter +164% |   Vons: FB +26%, IG 286%, Twitter +7%
  • Governs all pandemic communication regarding store changes, store signage and safety information.
  • Works cross-functionally with Buyers, Merchandisers, Customer Service, Store Ops and Product teams to manage a $105k/year Leads 12 concierge team members in store/ neighborhood efforts (editing, brainstorming).
  • Compiles weekly, monthly, quarterly & annual reports and analytics for executive leadership, analytics.
  • Leverages marketing calendars Sprinklr or Percolate, as well as Trello for division-wide visibility and organization.
  • Partners with Product to integrate programs that contribute to corporate marketing goals, driving engagement and loyalty across all digital platforms; develops photo & video content and coordinates vendor shoots.
  • Oversees divisionwide shopper marketing agency efforts, for a win-win, selling $80k in a local vendor campaign.
  • Champions a strategic influencer marketing program with local bloggers promoting campaigns and sales-driven holidays & seasonal content, such as Game On Sweepstakes with the LA Rams and SoCal LOCAL campaigns.

 Pavilions  Orange County, CA  |    Social Media Specialist 08/2016 – 02/2018

  • Runs an omnichannel strategy touching Facebook, Twitter, Instagram, Pinterest, SnapChat and email, including creative planning, copywriting to ensure consistent voice and tone, photography, photo retouching, and food styling.
  • Collaborates with national teams on campaigns and partners with vendors on representation, with a focus on innovative food trends to drive sales into stores.

 Whole Foods Market  San Diego, CA   |   Metro Marketing Field Team Leader  02/2012 – 08/2016

  • Spearheaded marketing & promos for multiple WFM locations, increasing daily, weekly, monthly & quarterly sales.
  • Owned a ~$10k merchandising budgets for all San Diego locations, spearheading events at store & metro levels.
  • Managed all social media marketing on FB, Twitter, IG, and Yelp, using Hootsuite. Led design teams in creating collateral for both in-store and external marketing efforts
  • Researched competitors by visiting locations and analyzing digital efforts, to stay on top of market trends in natural brands and general food retail.
  • Served as Public Relations liaison on press releases, media alerts, press interviews, product sampling and blogger tours and events; created talking points for team members, driving department quality, TM interactions and samples to show WFM to its best advantage.
  • Established strong relationships with top brands, local vendors, and non-profit organizations: Suja Juice, Perfect Bar, NUUN Hydration, Kashi, Archi's Acres, Vega, Ballast Point, Modern Times Brewery, Green Flash Brewery, Burt's Bees, Engine 2 Diet, Vitamix.
  • Trained multiple Marketing Team Leaders and Demo Specialists throughout the Southern Pacific region.
  • Amplified large & small-scale partnerships with sponsors and stakeholders, increasing brand visibility and customer count: New Children’s Museum, 1to1 Movement, Cinco de Mayo Festival, Gluten & Allergy Free Expo, KPBS’s Savor San Diego, PRIDE, Cooking Class Saturday Morning Series, UCSD, Torrey Pines Education Foundation.
  • Designed a Personal Shopping program (pre-Amazon Fresh) generating double-digit growth YOY in store sale for an upscale brand (La Jolla)s; hired and trained 2 personal shoppers, ran transaction tracking to final Uber Delivery.

Demand Media  Los Angeles, CA  |  Online Marketing Manager  01/2011 – 02/2012

  • Championed daily operations and optimization of all marketing campaigns to drive human resource efforts to hire writers, editors, and filmmakers.
  • Worked with 100+ job sites to place, monitor and update job ads spanning all levels and roles.
  • Managed, tracked and optimized Google AdWords campaign spend as well as Facebook Ads, including online banner campaigns (rotating new creative), performance tracking and ROI, and finding new sites for A/B testing.

 Comedy.com  Los, Angeles, CA   |   Executive Assistant  08/2006 – 10/2010

  • Gained strong presences on all social media channels with tens of thousands of followers with high engagement.
  • Contributed to the inception of an active content-driven community of fans that was pivotal in gaining VC funding.
  • Scouted new talent, vetting, interviewing, helping to decide on hiring, and finally onboarding.

 Laugh Factory  Greater Los Angeles Area  |  Coordinator  01/2006 – 07/2006

  • Served as right hand to Executive Vice President, co-creating the Laugh Factory TV platform for airlines.
  • Established their first ever social media strategy including thorough and sustainable tracking and implementation.
  • Scouted and screened talent for “the next big thing” (i.e. when Tiffany Haddish was unknown).

 KromA VFX  Greater Los Angeles Area  |  Producer  09/2005 – 01/2006

  • Managed client relationships with advertising agencies, film companies, and record labels for music video work,
  • Created a digital presence and visual brand with promo products such as swag items and gifts.
  • Spearheaded research, sales, and business development initiatives through trade publications and scouring the internet for emerging projects.
  • Promoted the organization while networking with recognized industry leaders at events such as Women in Film.

EDUCATION

Penn State University  University Park, PA  BA in Communications  

Yale The Science of Well-Being Certificate

 

VOLUNTEER

Whole Planet Foundation  06/2015:  Visited micro-lending clients in Costa Rica to improve the conditions of a local school.

 

 

ENTREPRENEURIAL

Lahotski Media Since 2009
Client list: The Coffee Bean and Tea Leaf Company (via Hookup Media), LiveWire Energy, DNA Clothing, JMD Records, Villa Blanca Restaurant, Made in LA Fitness, Mission Possible with Jenna Phillips, Marianne Williamson

  • Building brands for emerging companies through the power of social media
  • Managing online communities for established brands
  • Spearheading successful blogger outreach for placements of products and services
  • Tweets and post updates that generate thousands of responses
  • Adapts to customer needs, providing website management and community relations, as needed

 

Make a free website with Yola