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 Albertsons Companies  Orange County, CA  |   Division Social Media and Digital Marketing Manager  01/2018 – Present

  • Promoted to oversee Albertsons, Vons and Pavilions' daily social media & digital marketing efforts, including newsletters and moderation for 340+ Southern California retail locations. Social Media Channel Growth (since start):
    • Pavilions: FB +17,042%, IG +15,538%, Twitter +164% |   Vons: FB +26%, IG 286%, Twitter +7%
  • Governs all pandemic communication regarding store changes, store signage and safety information.
  • Works cross-functionally with Buyers, Merchandisers, Customer Service, Store Ops and Product teams to manage a $105k/year Leads 12 concierge team members in store/ neighborhood efforts (editing, brainstorming).
  • Compiles weekly, monthly, quarterly & annual reports and analytics for executive leadership, analytics.
  • Leverages marketing calendars Sprinklr or Percolate, as well as Trello for division-wide visibility and organization.
  • Partners with Product to integrate programs that contribute to corporate marketing goals, driving engagement and loyalty across all digital platforms; develops photo & video content and coordinates vendor shoots.
  • Oversees divisionwide shopper marketing agency efforts, for a win-win, selling $80k in a local vendor campaign.
  • Champions a strategic influencer marketing program with local bloggers promoting campaigns and sales-driven holidays & seasonal content, such as Game On Sweepstakes with the LA Rams and SoCal LOCAL campaigns.

 Pavilions  Orange County, CA  |    Social Media Specialist 08/2016 – 02/2018

  • Runs an omnichannel strategy touching Facebook, Twitter, Instagram, Pinterest, SnapChat and email, including creative planning, copywriting to ensure consistent voice and tone, photography, photo retouching, and food styling.
  • Collaborates with national teams on campaigns and partners with vendors on representation, with a focus on innovative food trends to drive sales into stores.

 Whole Foods Market  San Diego, CA   |   Metro Marketing Field Team Leader  02/2012 – 08/2016

  • Spearheaded marketing & promos for multiple WFM locations, increasing daily, weekly, monthly & quarterly sales.
  • Owned a ~$10k merchandising budgets for all San Diego locations, spearheading events at store & metro levels.
  • Managed all social media marketing on FB, Twitter, IG, and Yelp, using Hootsuite. Led design teams in creating collateral for both in-store and external marketing efforts
  • Researched competitors by visiting locations and analyzing digital efforts, to stay on top of market trends in natural brands and general food retail.
  • Served as Public Relations liaison on press releases, media alerts, press interviews, product sampling and blogger tours and events; created talking points for team members, driving department quality, TM interactions and samples to show WFM to its best advantage.
  • Established strong relationships with top brands, local vendors, and non-profit organizations: Suja Juice, Perfect Bar, NUUN Hydration, Kashi, Archi's Acres, Vega, Ballast Point, Modern Times Brewery, Green Flash Brewery, Burt's Bees, Engine 2 Diet, Vitamix.
  • Trained multiple Marketing Team Leaders and Demo Specialists throughout the Southern Pacific region.
  • Amplified large & small-scale partnerships with sponsors and stakeholders, increasing brand visibility and customer count: New Children’s Museum, 1to1 Movement, Cinco de Mayo Festival, Gluten & Allergy Free Expo, KPBS’s Savor San Diego, PRIDE, Cooking Class Saturday Morning Series, UCSD, Torrey Pines Education Foundation.
  • Designed a Personal Shopping program (pre-Amazon Fresh) generating double-digit growth YOY in store sale for an upscale brand (La Jolla)s; hired and trained 2 personal shoppers, ran transaction tracking to final Uber Delivery.

Demand Media  Los Angeles, CA  |  Online Marketing Manager  01/2011 – 02/2012

  • Championed daily operations and optimization of all marketing campaigns to drive human resource efforts to hire writers, editors, and filmmakers.
  • Worked with 100+ job sites to place, monitor and update job ads spanning all levels and roles.
  • Managed, tracked and optimized Google AdWords campaign spend as well as Facebook Ads, including online banner campaigns (rotating new creative), performance tracking and ROI, and finding new sites for A/B testing.  Los, Angeles, CA   |   Executive Assistant  08/2006 – 10/2010

  • Gained strong presences on all social media channels with tens of thousands of followers with high engagement.
  • Contributed to the inception of an active content-driven community of fans that was pivotal in gaining VC funding.
  • Scouted new talent, vetting, interviewing, helping to decide on hiring, and finally onboarding.

 Laugh Factory  Greater Los Angeles Area  |  Coordinator  01/2006 – 07/2006

  • Served as right hand to Executive Vice President, co-creating the Laugh Factory TV platform for airlines.
  • Established their first ever social media strategy including thorough and sustainable tracking and implementation.
  • Scouted and screened talent for “the next big thing” (i.e. when Tiffany Haddish was unknown).

 KromA VFX  Greater Los Angeles Area  |  Producer  09/2005 – 01/2006

  • Managed client relationships with advertising agencies, film companies, and record labels for music video work,
  • Created a digital presence and visual brand with promo products such as swag items and gifts.
  • Spearheaded research, sales, and business development initiatives through trade publications and scouring the internet for emerging projects.
  • Promoted the organization while networking with recognized industry leaders at events such as Women in Film.


Penn State University  University Park, PA  BA in Communications  

Yale The Science of Well-Being Certificate



Whole Planet Foundation  06/2015:  Visited micro-lending clients in Costa Rica to improve the conditions of a local school.




Lahotski Media Since 2009
Client list: The Coffee Bean and Tea Leaf Company (via Hookup Media), LiveWire Energy, DNA Clothing, JMD Records, Villa Blanca Restaurant, Made in LA Fitness, Mission Possible with Jenna Phillips, Marianne Williamson

  • Building brands for emerging companies through the power of social media
  • Managing online communities for established brands
  • Spearheading successful blogger outreach for placements of products and services
  • Tweets and post updates that generate thousands of responses
  • Adapts to customer needs, providing website management and community relations, as needed


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